I’m not a fan of Power Point presentations, but Neil Young from Ngmoco did great work on talking about their quick transformation from traditional game publishing to free to play model.
Filed under Online
Tagged as free to play, iphone, mobile gaming, neil young, ngmoco
A million thanks for sharing this. It’s brilliant.
PS Posting another comment so I can subscribe to follow ups.
It’s really interesting to follow the F2P business model and see how it grows and even streamlines over time. The DAU and $/DAU metric seems both easy to track and at the same time the essential rudder to navigate your business by.
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